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Medical Decision Making, Vol. 24, No. 6, 681-686 (2004)
DOI: 10.1177/0272989X04271329

Theory about Heuristic Strategies Based on Verbal Protocol Analysis: The Emperor Needs a Shave

Robert M. Hamm, PhD

Department of Family and Preventive Medicine, University of Oklahoma Health Sciences Center, Oklahoma City

A research report in the present issue of Medical Decision Making raises questions about the definition of heuristic strategies, the validity of conclusions drawn from the analysis of verbal protocols, and the tradeoff between rigor and relevance in research on the psychology of patient decision making.

Key Words: verbal protocol analysis • heuristic strategies • prostate cancer • patient decision making • physician decision making


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