Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

SAGETRACK

Sign In to gain access to subscriptions and/or personal tools.
Medical Decision Making
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Hux, J. E.
Right arrow Articles by Naylor, C. D.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Hux, J. E.
Right arrow Articles by Naylor, C. D.
Social Bookmarking
 Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Communicating the Benefits of Chronic Preventive Therapy

Does the Format of Efficacy Data Determine Patients' Acceptance of Treatment?

Janet E. Hux, MSc, MD

C. David Naylor, MD, DPhil

Patients' informed acceptance of chronic medical therapy hinges on communicating the potential benefits of drugs in quantitative terms. In a hypothetical scenario of treatment initiation, the authors assessed how three different formats of the same data affected the willingness of 100 outpatients to take what were implied to be three different lipid-lowering drugs. Side-effects were declared negligible and costs insured. Subjects make a "yes-no" decision about taking such a medication, and graded the decision on a certainty scale. Advised of a relative risk reduction-"34% reduction in heart attacks"-88% of the patients assented to therapy. All other formats elicited significantly more refusals (p < 0.0001): for absolute risk difference—"1.4% fewer patients had heart attacks"—42% assented; for in verted absolute risk—"treat 71 persons for 5 years to prevent one heart attack"—only 31% accepted treatment. When the data were extrapolated to disease-free survival—"average gain of 15 weeks"—40% consented. Similar responses were obtained for descriptions of an antihypertensive drug: 89% assented to therapy when given relative risk reduction but only 46% when given absolute risk reduction. The subjects were confident in both acceptance and refusal: 93% of the decisions were rated "somewhat certain" to "completely certain." The authors conclude that patients' views of medical therapy are shaped by the formats in which potential benefits are presented. Multiple complementary formats may be most ap propriate. The results imply that many patients may decline treatment if briefed on the likelihood or extent of benefit. Key words: patient compliance; framing effects; informed consent; physician-patient communication. (Med Decis Making 1995;15:152-157)

Medical Decision Making, Vol. 15, No. 2, 152-157 (1995)
DOI: 10.1177/0272989X9501500208


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
JNCI J Natl Cancer InstHome page
S. Woloshin, L. M. Schwartz, and B. S. Kramer
Promoting Healthy Skepticism in the News: Helping Journalists Get It Right
J Natl Cancer Inst, November 20, 2009; (2009) djp409v1.
[Full Text] [PDF]


Home page
JCOHome page
K. Visvanathan, R. T. Chlebowski, P. Hurley, N. F. Col, M. Ropka, D. Collyar, M. Morrow, C. Runowicz, K. I. Pritchard, K. Hagerty, et al.
American Society of Clinical Oncology Clinical Practice Guideline Update on the Use of Pharmacologic Interventions Including Tamoxifen, Raloxifene, and Aromatase Inhibition for Breast Cancer Risk Reduction
J. Clin. Oncol., July 1, 2009; 27(19): 3235 - 3258.
[Abstract] [Full Text] [PDF]


Home page
Int J EpidemiolHome page
J.-L. Tang, W.-Z. Wang, J.-G. An, Y.-H. Hu, S.-H. Cheng, and S. Griffiths
How willing are the public to pay for anti-hypertensive drugs for primary prevention of cardiovascular disease: a survey in a Chinese city
Int. J. Epidemiol., June 2, 2009; (2009) dyp213v1.
[Abstract] [Full Text] [PDF]


Home page
Med Decis MakingHome page
J. M. Griffith, C. L. Lewis, S. Hawley, S. L. Sheridan, and M. P. Pignone
Randomized Trial of Presenting Absolute v. Relative Risk Reduction in the Elicitation of Patient Values for Heart Disease Prevention With Conjoint Analysis
Med Decis Making, March 1, 2009; 29(2): 167 - 174.
[Abstract] [PDF]


Home page
CMAJHome page
F. A. McAlister MD MSc
The "number needed to treat" turns 20 -- and continues to be used and misused
Can. Med. Assoc. J., September 9, 2008; 179(6): 549 - 553.
[Full Text] [PDF]


Home page
Med Decis MakingHome page
C. L. Cuite, N. D. Weinstein, K. Emmons, and G. Colditz
A Test of Numeric Formats for Communicating Risk Probabilities
Med Decis Making, June 1, 2008; 28(3): 377 - 384.
[Abstract] [PDF]


Home page
Ann Fam MedHome page
F. Goodyear-Smith, B. Arroll, L. Chan, R. Jackson, S. Wells, and T. Kenealy
Patients Prefer Pictures to Numbers to Express Cardiovascular Benefit From Treatment
Ann. Fam. Med, May 1, 2008; 6(3): 213 - 217.
[Abstract] [Full Text] [PDF]


Home page
Med Decis MakingHome page
M. C. Politi, P. K. J. Han, and N. F. Col
Communicating the Uncertainty of Harms and Benefits of Medical Interventions
Med Decis Making, October 1, 2007; 27(5): 681 - 695.
[Abstract] [PDF]


Home page
Med Decis MakingHome page
D. Feldman-Stewart, M. D. Brundage, and V. Zotov
Further Insight into the Perception of Quantitative Information: Judgments of Gist in Treatment Decisions
Med Decis Making, January 1, 2007; 27(1): 34 - 43.
[Abstract] [PDF]


Home page
BMJHome page
L. M Schwartz, S. Woloshin, E. L Dvorin, and H G. Welch
Ratio measures in leading medical journals: structured review of accessibility of underlying absolute risks
BMJ, December 16, 2006; 333(7581): 1248 - 1248.
[Abstract] [Full Text] [PDF]


Home page
JAMAHome page
R. A. McNutt
Shared Medical Decision Making: Problems, Process, Progress
JAMA, November 24, 2004; 292(20): 2516 - 2518.
[Full Text] [PDF]


Home page
J. Med. EthicsHome page
A Slowther, S Ford, and T Schofield
Ethics of evidence based medicine in the primary care setting
J. Med. Ethics, April 1, 2004; 30(2): 151 - 155.
[Abstract] [Full Text]


Home page
Int J EpidemiolHome page
G. Domenighetti, B. D'Avanzo, M. Egger, F. Berrino, T. Perneger, P. Mosconi, and M. Zwahlen
Women's perception of the benefits of mammography screening: population-based survey in four countries
Int. J. Epidemiol., October 1, 2003; 32(5): 816 - 821.
[Abstract] [Full Text] [PDF]


Home page
Arch Intern MedHome page
C. van Walraven, R. G. Hart, G. A. Wells, P. Petersen, P. J. Koudstaal, A. L. Gullov, B. S. P. Hellemons, B. G. Koefed, and A. Laupacis
A Clinical Prediction Rule to Identify Patients With Atrial Fibrillation and a Low Risk for Stroke While Taking Aspirin
Arch Intern Med, April 28, 2003; 163(8): 936 - 943.
[Abstract] [Full Text] [PDF]


Home page
The Annals of PharmacotherapyHome page
E. H Makela and R. K Griffith
Enhancing Treatment of Bipolar Disorder Using the Patient's Belief System
Ann. Pharmacother., April 1, 2003; 37(4): 543 - 545.
[Abstract] [Full Text] [PDF]


Home page
Fam PractHome page
I. S. Kristiansen, J. Nexoe, D. Gyrd-Hansen, and J. B. Nielsen
NNT is not easily understood
Fam. Pract., October 1, 2002; 19(5): 566 - 566.
[Full Text] [PDF]


Home page
JCOHome page
R. T. Chlebowski, N. Col, E. P. Winer, D. E. Collyar, S. R. Cummings, V. G. Vogel III, H. J. Burstein, A. Eisen, I. Lipkus, and D. G. Pfister
American Society of Clinical Oncology Technology Assessment of Pharmacologic Interventions for Breast Cancer Risk Reduction Including Tamoxifen, Raloxifene, and Aromatase Inhibition
J. Clin. Oncol., August 1, 2002; 20(15): 3328 - 3343.
[Abstract] [Full Text] [PDF]


Home page
Eval Health ProfHome page
S. E Straus
Individualizing Treatment Decisions: The Likelihood of Being Helped or Harmed
Eval Health Prof, June 1, 2002; 25(2): 210 - 224.
[Abstract] [PDF]


Home page
Fam PractHome page
J. Nexoe, D. Gyrd-Hansen, J. Kragstrup, I. S. Kristiansen, and J. B. Nielsen
Danish GPs' perception of disease risk and benefit of prevention
Fam. Pract., February 1, 2002; 19(1): 3 - 6.
[Abstract] [Full Text] [PDF]


Home page
ANN INTERN MEDHome page
J. Wells, P. Marshall, B. Crawley, and K. Dickersin
Newspaper Reporting of Screening Mammography
Ann Intern Med, December 18, 2001; 135(12): 1029 - 1037.
[Abstract] [Full Text] [PDF]


Home page
Med Decis MakingHome page
M. M. Schapira, A. B. Nattinger, and C. A. McHorney
Frequency or Probability? A Qualitative Study of Risk Communication Formats Used in Health Care
Med Decis Making, December 1, 2001; 21(6): 459 - 467.
[Abstract] [PDF]


Home page
Qual Saf Health CareHome page
A Edwards and G Elwyn
Understanding risk and lessons for clinical risk communication about treatment preferences
Qual. Saf. Health Care, September 1, 2001; 10(90001): i9 - 13.
[Abstract] [Full Text] [PDF]


Home page
Eval Health ProfHome page
S. Ebrahim
The Use of Numbers Needed to Treat Derived from Systematic Reviews and Meta-Analysis: Caveats and Pitfalls
Eval Health Prof, June 1, 2001; 24(2): 152 - 164.
[Abstract] [PDF]


Home page
Med Decis MakingHome page
A. Edwards, K. Hood, E. Matthews, D. Russell, I. Russell, J. Barker, M. Bloor, P. Burnard, J. Covey, R. Pill, et al.
The Effectiveness of One-to-one Risk-communication Interventions in Health Care: A Systematic Review
Med Decis Making, July 1, 2000; 20(3): 290 - 297.
[Abstract] [PDF]


Home page
NEJMHome page
R. Moynihan, L. Bero, D. Ross-Degnan, D. Henry, K. Lee, J. Watkins, C. Mah, and S. B. Soumerai
Coverage by the News Media of the Benefits and Risks of Medications
N. Engl. J. Med., June 1, 2000; 342(22): 1645 - 1650.
[Abstract] [Full Text] [PDF]


Home page
QJMHome page
F. Kee
Confidence limits and the limits of confidence
QJM, February 1, 2000; 93(2): 121 - 124.
[Full Text] [PDF]


Home page
ANN INTERN MEDHome page
J. F. Steiner
Talking about Treatment
Ann Intern Med, January 4, 2000; 132(1): 94 - 94.
[Full Text] [PDF]


Home page
Med Decis MakingHome page
A. Edwards and G. Elwyn
How Should Effectiveness of Risk Communication to Aid Patients' Decisions Be Judged?: A Review of the Literature
Med Decis Making, October 1, 1999; 19(4): 428 - 434.
[Abstract] [PDF]


Home page
BMJHome page
A. Edwards, G. Elwyn, and R. Gwyn
General practice registrar responses to the use of different risk communication tools in simulated consultations: a focus group study
BMJ, September 18, 1999; 319(7212): 749 - 752.
[Abstract] [Full Text]


Home page
BMJHome page
L. Smeeth, A. Haines, and S. Ebrahim
Numbers needed to treat derived from meta-analyses---sometimes informative, usually misleading
BMJ, June 5, 1999; 318(7197): 1548 - 1551.
[Full Text]


Home page
JCOHome page
C. K. Daugherty
Impact of Therapeutic Research on Informed Consent and the Ethics of Clinical Trials: A Medical Oncology Perspective
J. Clin. Oncol., May 1, 1999; 17(5): 1601 - 1601.
[Abstract] [Full Text] [PDF]


Home page
ANN INTERN MEDHome page
J. F. Steiner
Talking about Treatment: The Language of Populations and the Language of Individuals
Ann Intern Med, April 6, 1999; 130(7): 618 - 622.
[Full Text] [PDF]


Home page
J Natl Cancer Inst MonogrHome page
L. M. Schwartz, S. Woloshin, and H. G. Welch
Risk Communication in Clinical Practice: Putting Cancer in Context
J Natl Cancer Inst Monographs, January 1, 1999; 1999(25): 124 - 133.
[Abstract] [Full Text]


Home page
Arch Intern MedHome page
J. E. Hux and C. D. Naylor
In the Eye of the Beholder
Arch Intern Med, November 27, 1995; 155(21): 2277 - 2280.
[Abstract] [PDF]